Modern Hospitality Playbook: The one-page marketing report that tells you what to fix next (and takes ten minutes a month, not a weekend). A quick promo before we start... FREE WORKSHOP How Glamping Resorts Can Drive Millions Of Ideal Guests To Their Direct Booking Site (Without Spending Hours On Video Shoots & Edits) This Thursday, September 3, Brian Linton and I are running a live workshop on the single-shot Reel, the format we lean on when we need volume without booking a shoot day. You'll...
9 days ago • 4 min read
FREE WORKSHOP How Glamping Resorts Can Drive Millions Of Ideal Guests To Their Direct Booking Site (Without Spending Hours On Video Shoots & Edits) Thursday, September 3, Brian Linton and I are running a live workshop on the single-shot Reel, which is the format we use when we want to record, edit, and push a new Reel live in minutes.. You'll leave with a hook, a caption and a 7 to 12 second video brief for your next Reel, built with us on the call. 1:00 PM ET, on Zoom, free. Save your seat...
12 days ago • 3 min read
Modern Hospitality Playbook: How to find the bookings you lost at checkout (and the choke points you'll catch only by going through it yourself). When we launched the booking engine at Onera Wimberley, we had a problem. The page showed guests a price with a long string of decimals trailing off the end of it. The problem is, nobody will enter a card number on a page that doesn't tell them what it costs. The dropoff from that page wasn’t flagged in a report. A guest didn’t write in about it. We...
16 days ago • 3 min read
Modern Hospitality Playbook: How to test reels on completely cold audiences before anything touches your main grid (and the two numbers that keep you posting). I often hear you guys say that the hard part of content isn't the footage. You've got the clip: a hot tub looking out at the mountains with the sunrise coming up behind it. Then you sit there and your brain goes blank on what to text to put across it. I feel you. Finding the words is the easy half. The blank page happens because each...
19 days ago • 3 min read
Modern Hospitality Playbook: How a viral post shrinks your booking window (and the real-time pricing move that turns the surge into ADR.) You post a reel. It takes off. The views climb, the saves stack up, and it feels like the marketing finally worked. Most of us screenshot it, drop it in the team chat, and get back to the day. Here's what that reaction misses. A viral post does something to your calendar before it ever shows up in your revenue. One reel at one of our properties pulled 1.7M...
26 days ago • 2 min read
Modern Hospitality Playbook: The anatomy of an Instagram carousel that gets swiped all the way to your booking link (and the one slide that does most of the work). I often hear you guys say carousels feel like busywork. You spend an afternoon in Canva, post a tidy set of slides, and it lands with a couple hundred views and zero bookings. So you quietly decide carousels don't work for hotels. Here's the thing. The carousel probably wasn't the problem. The way it was built was. A carousel isn't...
29 days ago • 3 min read
Modern Hospitality Playbook: How to create content that books rooms (even when nobody comes to your town) I often hear you guys tell me the same thing about content: my town isn't a destination. Nobody's heard of it. Nobody's booking a trip to see it. They come for the quiet, the view, a few days off the grid, and then they go home. So when you sit down to post, it feels like there's nothing to say. Onera Wimberley sits in a Hill Country town most people outside Texas have never heard of. But...
30 days ago • 3 min read
Modern Hospitality Playbook: The one number that tells you whether an open date is early or late (so you stop dropping rates you never needed to touch.) I hear the same thing from you guys all the time. A date is still open, and the nerves kick in. You look at the empty night and feel the pressure. So you drop the rate. A few days later, you drop it again. By the time the guest books, you have handed away money you never needed to give up. Turns out the empty night was never the problem. You...
about 1 month ago • 3 min read
Modern Hospitality Playbook: Why content built for everyone gets booked by no one, and the one-guest fix that changes it. I often hear you guys tell me that posting content feels like shouting into the void. You put up a post you're proud of. A few likes trickle in. Maybe a couple hundred views. Then nothing. No link taps, no bookings, no reason to keep going. Here's why the numbers don't turn into bookings. You are trying to reach everyone, so you soften the words until they offend no one....
about 1 month ago • 4 min read
Modern Hospitality Playbook: How to turn what strangers are already searching on Instagram into content that reaches people who've never heard of you. 15 million views. We found this Instagram goldmine across a string of reels that all open the same way: a 4x4 rolling up the road to a landscape hotel. On one hand, nobody sits down and brainstorms "the drive in" as a content idea. But search your topic on Instagram and there it is: the same unglamorous opener repeating, pulling millions every...
about 1 month ago • 2 min read