White Lotus Season 3 presents a once-in-a-lifetime marketing opportunity for Four Seasons Resort Koh Samui.
When a property becomes the centerpiece of a cultural phenomenon like this, the spotlight creates a rare chance to connect with viewers worldwide.
The chance to build an audience they could leverage for years to come…
But while Four Seasons has acknowledged the show in some of their content, there's massive untapped potential to fully capitalize on this moment.
Here's how we would maximize this extraordinary opportunity...
What is White Lotus (in case you've been living under a rock)
HBO's hit series "The White Lotus" follows wealthy vacationers at a luxury resort where the picture-perfect vacation quickly dissolves into chaos.
Betrayals. Affairs. Manipulation. Murder.
It's essentially a thriller wrapped in social commentary that resonates with audiences everywhere. If you haven't watched it yet, you absolutely should.
The show has become a cultural phenomenon, with over 4 million viewers tuning in for each episode and millions more obsessing over every detail across social media between Sunday releases.
This massive audience attention has been a goldmine for bookings at the properties featured in the show. Each season showcases a different exclusive Four Seasons resort as its backdrop.
Season 1 was filmed at Four Seasons Maui, Season 2 at Four Seasons San Domenico Palace in Sicily.
And now Season 3 takes place at Four Seasons Resort Koh Samui in Thailand.
Four Seasons Resort Koh Samui is one of Thailand's most exclusive properties, featuring 70 private villas perched on a hillside overlooking the Gulf of Thailand.
With its pristine beaches, world-class dining, and legendary Thai hospitality, it's easy to see why HBO chose this location.
(Outside of their contract with Four Seasons of course)
But having a spectacular property isn't enough in today's social media-driven travel landscape.
Especially when you're handed a once-in-a-lifetime marketing opportunity.
White Lotus fans are obsessive.
Over 4 million viewers tune in for each episode, with countless millions more engaging with content about the show across social media.
These viewers spend their weeks between episodes theorizing, creating memes, and consuming anything related to the show–hungry for more content.
It’s the “golden egg” for social media growth.
Yet Four Seasons Koh Samui's content barely acknowledges they're the star of one of TV's biggest shows.
This isn't just about missing a temporary spike in bookings.
This is about maximizing their chance to multiply their following, dramatically boost engagement, and build an audience they could leverage for years to come.
An audience that would drive direct bookings long after the show ends.
Here's how we would have leveraged this golden opportunity:
1. Embrace White Lotus content featuring resort staff
Instead of generic resort footage, create engaging content such as:
- Comparing real staff to show characters
- Share staff reactions to episodes
- Behind-the-scenes stories of the filming experience
Humanize the property while giving fans exactly what they crave.
2. Create a "White Lotus Experience" content series
Develop day-in-the-life style videos showing guests how to recreate the White Lotus experience.
Tour the character suites and showcase nearby filming locations like temples and islands.
Make the fantasy attainable and bookable.
3. Pursue strategic collaborations with actors
The cast members have millions of followers who are hyper-engaged right now.
Partnerships featuring actors reacting to the property and series scenes would instantly transfer audience attention to the resort's platforms.
One collaboration could add tens of thousands of followers overnight.
4. Curate themed influencer experiences
Rather than generic luxury influencer stays, design immersive White Lotus-themed experiences for creators.
Take them to exact filming locations, character-specific villas, and iconic spots from the show.
Partner with influencers who can authentically connect with fans of the show rather than those who just create aesthetic luxury content.
5. Implement strategic revenue management
White Lotus viewers aren't price shopping–they're experience shopping.
They're fixated on recreating what they've seen on screen, making this the perfect opportunity to implement premium pricing that optimizes bookings coming from both our viral content and awareness from the show.
FOMO is a powerful motivator.
The beauty of this approach goes beyond immediate revenue.
By building an engaged audience during this moment of peak attention, Four Seasons could establish a social media presence that would drive direct bookings for years to come.
A passionate audience is an asset with lasting value.
Instead, they're treating this cultural moment as business as usual. It's the hospitality equivalent of having a Super Bowl commercial slot and running your weekly YouTube ad.
Exciting news for your hotel!
We’ve expanded the Oasi team to bring you the same strategies and expertise that fueled Onera’s success.
From boosting your social media presence and marketing strategies, to optimizing pricing and offering full-service property management, we’re ready to help your property attract the Modern Traveler and maximize your returns.
Fill out an inquiry here and let’s explore how we can work together.
See you guys next week!
-Ben Wolff
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Ben Wolff
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