The first glimpse of my next project...


May 27th, 2025
Read time: <2 minutes
Hospitality is changing faster than we have ever seen. Each week, I share insights and strategies to help you navigate the future of hospitality marketing, revenue management and the demands of the Modern Traveler.
Let’s craft the future of this industry together.

After three successful landscape resort projects, I'm finally ready to share what we're working on next.

It's not fully public yet, but I wanted you guys to get the first look.

Introducing Our Next Project…

We're bringing tropical landscape resorts to the US in South Florida.

Blending wellness focused amenities with a fully operational exotic fruit farm.

Plus, Bali-inspired villas, which I have been dying to build for years.

The property features white coral grottos with crystal-clear spring water and an indoor-outdoor wellness center that feels like something out of a dream.

This isn't just another hotel project.

We're creating an experience that taps into two massive trends: the wellness tourism boom and the explosion of agritourism. Both markets are growing at double-digit rates annually.

Why Now, Why Us?

The same team that delivered exceptional returns at Onera is back together for this one.

Our track record speaks for itself:

  • 76% IRR on comparable developments
  • 3.9x equity multiple
  • $545 ADR with 81% occupancy
  • 80%+ direct bookings through viral marketing

We've proven we can build properties that capture the attention of modern travelers and generate outsized returns for investors.

This South Florida project takes everything we’ve learned and applies it to an even bigger opportunity.

(Plus, there’s a surprise partner who I can’t wait to share)

I can't share all the details yet, but here's what I can tell you…

  • Location: 45 mins from Miami
  • Concept: 20 one and two-bedroom villas integrated into a tropical fruit forest
  • Experiences: Guided farm tours, wellness treatments and farm-to-table dining options
  • Market: Targeting the same affluent, experience-seeking travelers who made Onera so successful

Many more details coming soon!

This opportunity is limited to accredited investors only.

If you're interested in hearing more details, just reply to this email and I'll send you our deal overview.

We're moving quickly on this one, so reach out this week if you’re interested in learning more.

Talk to you next week,

-Ben

Ben Wolff
Find me on X or LinkedIn

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Ben Wolff | The Unique Stays Guy

I build & manage unique hotels with the highest returns in hospitality. Learn how to grow your vision and go from commodity STRs to boutique hotels.

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